In our past issue, we explored the methods on how you can get people to like your Facebook business page. In this issue, we will focus on how you can make use of promotions, contests, and giveaways to catch the attention of more individuals.
Utilizing a social media management site entirely for promotions, contests and giveaways is a fantastic way to evaluate whether these said marketing tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.
The advantages of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always essential when trying to build online presence. Contests are quite powerful in catching the curiosity of Facebook users.
Now that you know this, let?s move on to how you can implement Facebook marketing and start making traffic-pulling contests and promos.
Well, to start, you have to be sure that all contest mechanics and update are visible to Facebook users alone. Be certain that you don?t promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. As an additional prerequisite, the mechanics have to be simple and clear. Complicated mechanics will discourage your fans to join.
As an early caution, contests, incentives and promotions tend to be expensive as the applications needed to produce and run it are also expensive. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. In addition to that, Facebook has rigid rules when it comes to running competitions inside their network. Generally, a lot of various contests are not even made possible. You won?t be able to post an official contest in your Facebook wall.
There are some exemptions though. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within three months.
For businesses that are able to use competitions, there are a number of business app that help create these. Contests for Fan page is an practical application that was created by Wildfire and can help beginners in creating contests with photo, video, writing and visual entries. In addition, this application is easily customizable. You can change campaign mechanics, deadlines of contests, the number of votes allowed per person and the level of participation of your network. To make navigation simple, consider placing a contest widget in your Fan Page so the competitors will be able to link directly to a mini site. Other platform services include Strutta.com and Vertigo.
To really catch the attention of a lot of participants, make sure you provide incentives which people can?t resist. A company named Regus, for instance, offered a fully furnished workspace for the photo entry which showed the messiest work area. But you shouldn?t stop there. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.
A profitable contest will generate a lot of leads for the company and will help them communicate with their customers at a very personal level despite the online medium. For some companies, ventures like these may need a great deal of effort. However, this can be one of the most effective tactics to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We are going to focus on a few tips for making money on Facebook.
Making use of Facebook for Business and Creating ads are two best ways to profit from your business in Internet marketing. Get more info about Facebook marketing here.
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