When asked ?which social media is best for home home based business?? there are likely as many answers as there are social networking sites. However, many have found that LinkedIn works very well; Ashley Collins and I are amongst those who have had some huge success with LinkedIn and could recommend it as one of the best social media networks for business.
One example I will share with you; I made friends on LinkedIn with a man that I did not know and discovered that he distributed large numbers of product. I assumed that he would have contacts with freight companies and asked him if he could recommend any to me. He proved to be a helpful resource and rang me to give me the names and contact details of a number of different companies that he had used. What was even more helpful was that he gave me the cost of each and what their significant features were. This was remarkable information and would have cost me a lot of time and money to research them myself.
Rather than trying to sell through social media I build relationships by asking questions and offering valuable information. I may even send invitations where they may or may not have to pay anything.? I have found that I get great support this way, which can often lead to sales latter in the relationship.?
One great success I had was that I asked eight of my LinkedIn contact to be guest experts on a forum I ran, Seven agreed to take part.? In return I gave them a free membership to an association I run (Home Based Business Australia); a full page profile and the opportunity include a link to their website in a signature box which would appear each time they posted a comment. Not only is this good advertisement for them, but it helps to build their brand. Google increases the ranking of a website each time they see the URL in another place on the web.
Business owners such as these experts see the importance of having their profile listed for others to see and possibly build relationships with as well. Because I reached out to experts on LinkedIn, I have been asked to become involved in a joint venture with one and to write a regular column for another.
As I see it, when considering the best social media for your home business business, keep in mind that the top priority should not be to sell but rather to build relationships. I know that I don?t respond well to relentless advertising being emailed to me. Time is precious for me and I have found it much more beneficial to spend it forming relationships ? sales come after relationships have been built.
Why not join Home Based Business for Free and get some great assistance with your social media needs?
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